Up-and-comer Ally Nicholas is bound to make you a fan of rock and all that the genre has to offer. Born in Chicago, her journey has not been one without bumps in the road. Early adolescence proved to be tumultuous, and Nicholas found no reprieve in her teenage years. Turning to music for comfort, songwriting quickly became the only way to make sense of the world happening around her. Characterized by a seasoned, innate darkness and drawing from subgenres like grunge and metal, Ally soon found hope and direction in pursuing her artistry.

After dropping out of college her freshman year she found a home at a Manhattan-based studio, Engine Room Audio. From there she worked toward her goal of becoming a recording artist. With only a handful singles out, Ally has amassed over one million streams across platforms and has received recognition by publications like One's To Watch and Euphoria Mag. 

“Nicholas' talent as an artist is undeniable and her success is inevitable. Despite growing up and feeling like a perpetual outsider, it's clear she has found a home within music. Her dark aesthetic perfectly juxtaposes her light and airy vocals. "Feels Like Dying" is just a glimpse into the world of music awaiting to be crafted by Nicholas.” - Ones To Watch

“Originally hailing from the suburbs of Chicago, Ally Nicholas is a 22 year-old alternative artist with a voice that is sultry, timeless and wistful. Her voice has another era quality to it like a 40s crooner with a modern edge to it. Her songwriting is an interesting juxtaposition between sweet vocals and morbid lyrics exemplified in her second single, “Feels Like Dying”.” - We Found New Music

“‘Warning Signs’ is an attention-grabbing follow-up from Ally Nicholas. She seamlessly blends nostalgic musical influences with a lick of modern, alt-pop paint in this domineering track that further indicates that the signs for her future success look to be pointing in the right direction.” - Euphoria

“This one’s [Warning Signs] filling up all the right frequencies and creating a marvelous sub 3-minute experience. We’re set to get a lot of music from Ally, as this is just her second single to hit streaming and the world at large but keep your ears and eyes peeled, this year will be a big one for her.” - Fashionably Early

“‘Warning Signs’ stirs up images of watching the world fall apart as you just stand there watching (in the best way possible). It’s almost catastrophic, acknowledging the toxicity of a relationship but relenting to it, as she sings, “Together we might break but in my head it seems great.” Ally Nicholas is on her way to becoming the new face of pop-punk, as she takes it to a whole other level on this infectiously powerful track.” - Sheesh Ent.

“The downtempo track is intentionally vivid, with the singer giving weight to every word through a slow delivery. On the chorus, Nicholas sings, "I wish I was next to you / hold me while I turn blue cause / I feel like dying tonight / with you." It's intentionally dark, and brings to life the painful emotions that come with heartbreak in such a way that there manages to be a beauty in the sadness. Nicholas's vocals are drawn out just enough to make the melodies as infectious as the feeling she conveys is. It's a particularly strong showing for a new artist, making her an exciting act to pay attention to moving forward.”  - Earmilk

“WHAT I LOVE MOST ABOUT ALLY IS THAT THERE ARE NO GIMMICKS OR GAMES WHEN IT COMES TO HER ARTISTRY. WHO WE SEE IS 100% ALL ENCOMPASSING OF HER AUTHENTIC SELF AND IT’S VERY REFRESHING TO SEE. THIS NEW SONG IS EXACTLY WHAT I WANTED TO HEAR FROM THIS UP AND COMER AS SHE GRACEFULLY DISPLAYS HER AMAZING VOICE WHILE MAINTAINING THE EDGE THAT HER LISTENERS HAVE TO COME TO KNOW AND LOVE. FROM START TO FINISH, THIS IS ONE THAT WILL LEAVE YOU ON THE EDGE OF YOUR SET. THE HEART RACING PRODUCTION LEAVES NO ROOM FOR SECOND GUESSING AS IT’LL CAPTIVATE YOU AS SOON AS YOU PRESS PLAY.” - Early Rising

“The more we listen, the tougher we're finding it to reconcile with the fact that this is Ally's debut release. Between her exquisite vocal tone, her intricate writing, and the overall level of production (from Peter Fenn and Valentin Fritz), the song possesses an inherent maturity that sounds as if it were made by an artist a decade into their career.⁣” - Before The Data

"She eloquently captures that suffocating feeling of being left behind with the lyrics: ‘wish I was next to you, hold me while I turn blue.’ Ally manages to make such a depressing and relatable story sound so beautiful with her harmonies and breathy vocals. She fittingly calls this song ‘an ode to the heartbroken.’" - Unheard Gems